Hybrid Data Product Masterclass

Transform raw Data into Profitable Products – Learn Data Product Thinking & Monetization Strategies - Weekly QA sessions

What you'll learn

The shift from traditional to data-driven business models.

Understanding data products and their real-world applications.

Case studies showcasing the synergy between AI and data products.

The fundamentals of a product mindset, emphasizing a customer-focused approach

A simple, beginner-friendly framework for designing data products

Requirements

Beginner-Friendly – No prior knowledge required. We explain everything in simple terms

Description

In today's digital economy, data is no longer just a byproduct of business operations—it is a high-value business asset. Yet, most organizations fail to harness its full potential because they treat data as raw material rather than a product that can be packaged, monetized, and scaled.This Hybrid course introduces a powerful shift in mindset—one that will help you see and manage data not as a technical resource, but as a strategic business product. Whether you're a business leader, data professional, product manager, or entrepreneur, adopting the Data Product Mindset will enable you to maximize the value of data within your organization and create new revenue opportunities.## This course goes beyond theory - Practical Data Product Steward Toolkit included!This course provides actionable strategies, real-world examples, and business-driven frameworks to help you unlock data's full business potential.The voice narration is powered by advanced AI, making the content engaging, clear, and easy to follow.## But the real game-changer? Unlimited LIVE weekly Q&A sessions!Enroll today and gain exclusive access to weekly live Q&A sessions with Dr. Jarkko Moilanen, a globally recognized data economy expert. Ask questions, discuss challenges, and get direct insights from an industry leader—with no limits on how many sessions you can join!If you're ready to move beyond pipelines and dashboards and start treating data as a real business product, then this course is for you. We are not just learning, we are building a community!Enroll today and take the first step in mastering the data product mindset!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Data Economy and AI

Lecture 2 The Big Shift from Cathedrals to Bazaars

Lecture 3 What is a data product?

Lecture 4 Case studies of data products

Lecture 5 Case studies of AI & Data products

Section 3: Value & Customers

Lecture 6 What is value?

Lecture 7 Data Product Value Measure Framework

Lecture 8 What is quality?

Lecture 9 Typical customer types

Lecture 10 Emerging AI as a Customer

Section 4: Usecases bridge the data and business value

Lecture 11 What is a usecase and why it matters?

Lecture 12 Market pull and data push

Lecture 13 Data product management connects data and business objectives

Section 5: Data Product Toolkit - collection of tools to deliver value!

Lecture 14 Product Mindset to Package Value

Lecture 15 Agile mindset to Deliver Value

Lecture 16 Data Product Toolkit (5 canvases) to Scale Value

Section 6: Next Steps

Lecture 17 Your next steps in becoming a Data Product Steward

Complete beginners who want to learn how data creates business value,Professionals working with data who want to move beyond technical tasks,Product managers & business leaders who want to build data-driven solutions,Entrepreneurs who want to leverage data for innovation,Anyone interested in a future-proof, high-demand career in data products