Product Portfolio Management Essentials For Product Managers

Master Product Portfolio Strategy, Prioritization, Resource Allocation & Lifecycle Management

What you'll learn

Discover the core principles that distinguish product portfolio management from single-product oversight.

Explore frameworks like the BCG Matrix, RICE, and MoSCoW to evaluate and prioritize multiple products effectively.

Master techniques for aligning strategic goals with resource allocation, including budget, time, and talent.

Evaluate market potential and product performance to identify both opportunities and risks across your portfolio.

Develop clear success metrics for measuring and optimizing overall portfolio health and return on investment.

Implement data-driven decision-making to continuously refine product offerings based on market feedback.

Manage product lifecycles from launch to retirement, including strategies to handle cannibalization and competition.

Build a sustainable portfolio management framework that adapts to evolving customer needs and market trends.

Requirements

A basic familiarity with product management and business analysis is helpful but not mandatory, and no specialized tools beyond standard office software are required—beginners with an open mind can fully participate and benefit from the hands-on exercises and case studies.

Description

If you're a product manager or aspiring product professional eager to confidently oversee multiple products and drive strategic growth, then this course is your gateway to success. Do you find yourself juggling competing priorities, unsure which products deserve the most resources, or struggling to articulate a clear vision for your portfolio? Product Portfolio Management Essentials for Product Managers will give you the proven strategies and frameworks you need to build, balance, and optimize your product portfolio—without the guesswork.In this comprehensive program, you'll get a high-level roadmap of the entire product portfolio lifecycle. From setting success metrics and prioritizing initiatives with real-world frameworks like the BCG Matrix, RICE, and MoSCoW, to managing product launches, retirements, and overall performance—this course offers you an end-to-end solution. You'll learn to leverage cross-functional collaboration, make data-driven decisions, and stay nimble in the face of shifting market trends.In this course, you will:Develop a clear, strategic approach to balancing short-term gains with long-term growth.Master critical frameworks (e.g., BCG Matrix, RICE) to prioritize effectively and allocate resources with confidence.Identify and mitigate risks across your entire product lineup using real-world analysis techniques.Evaluate the right time to sunset or retire products and manage cannibalization proactively.Practice data-informed decision-making to continuously refine and optimize your portfolio's performance.Why focus on product portfolio management? In a marketplace driven by innovation and fierce competition, you can't afford to let any product fall through the cracks. A well-managed portfolio not only ELEVATEs your company's market position but also helps you become a stronger strategic leader. By mastering portfolio management, you'll maximize returns, align product investments with customer needs, and future-proof your career growth.Throughout the course, you'll engage in hands-on practice assignments, take quizzes to test your knowledge, and tackle mock tests modeled on real-world scenarios—ensuring you can immediately apply what you learn. Each video lecture offers in-depth insights into essential topics such as portfolio analysis, resource allocation, and lifecycle management. Plus, you'll explore real-world case studies from industry giants like Google and Procter & Gamble to cautionary tales like Kodak and Nokia, giving you a rich perspective on what to do—and what not to do.This course stands out because it goes beyond theory. You'll gain practical implementation strategies to get stakeholder buy-in, choose the right tools for your organization, and continuously adapt your portfolio to changing customer demands. My aim is to offer you proven, battle-tested methods refined by years of industry experience in product strategy and management.Ready to ELEVATE your impact? Enroll now and transform the way you manage products—setting yourself up for long-lasting success in every stage of your product portfolio's journey.

Overview

Section 1: Introduction

Lecture 1 What is Product Portfolio Management and How It Differs from Product Management

Lecture 2 Benefits of adopting a Product Portfolio Perspective

Lecture 3 Key Concepts in Portfolio Management

Section 2: Lifecycle Management

Lecture 4 Product Life cycle: Introduction

Lecture 5 Product Life Cycle: Example

Lecture 6 Identifying Product Life Cycle Stage

Lecture 7 Product Life Cycle: Challenges

Lecture 8 Product Life Cycle: Key Takeaways

Experienced product managers who want to expand their strategic impact by overseeing multiple products.,Aspiring product professionals who want to gain foundational skills in managing product portfolios efficiently.,Startup founders who want to systematically allocate resources across various product initiatives.,Business analysts who want to explore advanced frameworks for assessing and prioritizing product opportunities.,Entrepreneurs who want to identify, mitigate, and capitalize on market shifts across their product lineup.