Marketing Analytics: Forecasting Models with Excel

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September

2023

Marketing Analytics: Forecasting Models with Excel
Last updated 8/2023
Duration: 6h 13m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 2.81 GB
Genre: eLearning | Language: English

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel

What you'll learn
Become proficient in using powerful tools such as excel solver to create forecasting models
Learn about two of the most used forecasting tools: simple linear and simple multiple regression
Learn how to estimate the trend and seasonal aspects of sales
Learn to generate forecasts using the Ratio to Moving Average forecasting method
Forecast using dynamic trend and seasonal index using Winter's method
Learn forecasting for new product launch with little or no history about sales of a product
Learn how to use S Curves to Forecast Sales of a New Product
Learn how to forecast product sales even before the product comes to market using popular the Bass diffusion model
Indepth knowledge of data collection and data preprocessing for Linear Regression problem
Understand how to interpret the result of Linear Regression model and translate them into actionable insight

Requirements
You will need a PC with any version of Excel installed in it
Basic understanding of Excel operations like opening, closing and saving a file

https://www.udemy.com/course/marketing-analytics-forecasting-models-with-excel/

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