Implementing Agile Marketing And Marketing Sprints

Published 8/2023
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.00 GB | Duration: 1h 46m

Embrace Agile marketing methodology for your marketing team, run efficient teams, and use Timeboxing for time management

What you'll learn
Improve personal or team productivity
Adapt Agile marketing for your team, and modernize your marketing team
Estimate your deadlines better
Improve team chemistry and team transparency

Requirements
There are no prerequisites for this course - just an open mind and a love for learning and self-improvement

Description
Modernize your team, improve team chemistry, and make every member of your marketing team more efficient!WHAT IS AGILE MARKETINGAgile marketing is a set of strategies and methodologies that help your team operate more efficiently, be more adaptive to change, learn and evolve faster, and ultimately create products or marketing materials that end up best-in-class, and outcompete your competitors.USE TIMEBOXING FOR TEAM TIME MANAGEMENTTimeboxing is an advanced time management technique used by modern Agile development and Agile marketing teams as well as world-leading entrepreneurs such as Elon Musk and Bill Gates - and soon, you too!GREAT FOR BEGINNERS TO START YOUR TRANSITION TO AGILE MARKETINGThis course does not assume prior knowledge of Agile marketing. We'll start from the very basics, define all the necessary terminology, spell out the key concepts, and help you ease into this process at a comfortable step!EVOLVE YOUR TEAM EFFICIENCYThe word "agile" should be taken somewhat literally. By being more flexible and adaptive, your team will increase its agility, learn faster, make more informed decisions, and ultimately create better products - all while improving over time. So future projects will turn out better and better.EMBRACE AGILE MARKETING FULLY OR PARTIALLYYou don't have to always follow the strict definition and process of Agile marketing. I'll teach you how to think intelligently about different aspects of Agile marketing, so you can make your own decisions which elements of it are an ideal fit for your team.Invest in your future! Enroll today!

Overview
Section 1: Introduction and welcome to this Agile Marketing course

Lecture 1 Introduction and welcome to this Agile Marketing course

Lecture 2 The most important part of Agile, and general overview of how Agile works

Lecture 3 How Agile Marketing or Scrum would work

Lecture 4 The Agile Marketing Manifesto

Section 2: SCRUM definitions

Lecture 5 Basic SCRUM definitions

Section 3: Agile marketing team

Lecture 6 The roles on an Agile marketing team

Section 4: Agile marketing documentation

Lecture 7 Agile marketing artifacts (also known as Agile marketing documentation)

Section 5: Time management by using Timeboxing in Agile marketing

Lecture 8 Section introduction to Timeboxing in Agile marketing

Lecture 9 Difference between time blocking and Timeboxing

Lecture 10 Example: Time blocking vs. Timeboxing

Lecture 11 Ultradian rhythm and cycles to do your most mentally complex work

Lecture 12 Science and biology: how your body responds to work with Timeboxing

Lecture 13 Some blocks will be "reactionary time" to deal with things you don't expect

Section 6: Timeboxing a month-long project

Lecture 14 Part one - planning tasks for the month

Lecture 15 Part two - planning tasks for the month

Lecture 16 Timeboxing for a larger project (like a SCRUM sprint)

Section 7: Agile software

Lecture 17 Starting to use Agile management software

Lecture 18 Switching accounts to an Agile project management account

Lecture 19 More Agile project management definitions to use in your Agile software

Lecture 20 Managing your Agile project in Agile software

Section 8: When not to use Agile marketing

Lecture 21 Hybrid of Agile vs. not using Agile for creating best-in-class products/content

Section 9: Conclusion

Lecture 22 Thank you for taking this Agile marketing course - parting words

This course is great for every professional or entrepreneur who wants to be more efficient

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